From Cultivation to Cannabis based Products: Analytical Opportunities

Yaron Penn
NEXTAGE Innovation, Israel

Within the last ten years, the cannabis plant is experiencing a revival: from drug of abuse to drug of use and from been fringe to main stream culture. This revival has pushed forward changes in national and international regulation which enables the research, use, development and manufacturing of cannabis based products. Today’s market consist of broad spectrum of verticals and is estimated in multibillion USD. Here, we will elaborate on market segmentation, the specific needs and requirements of each segment and the opportunities it opens for analysts and manufactures of analytical equipment.